Organic Yellow International Pvt. Ltd. has expanded its presence in India’s natural sweeteners market with a new range of flavoured honey sticks and a nutrition-focused pilot targeting anaemia among women. The Gurgaon-based brand, founded by Fahad Usman and IIT Roorkee alumni Pramudit Somvanshi and Parag Jain, combines product innovation with responsible sourcing and quality control.
Honey sticks India modernise everyday consumption
The company’s signature offering is an 8g single-serve honey stick designed for convenience, hygiene and portion control. Sold alongside traditional jars of minimally filtered pure honey, the sticks come in eight variants: jamun, litchi, vanilla, lemon, ginger, tulsi, multiflora and blueberry. Organic Yellow positions the sticks as a natural alternative to refined sugar and packaged snacks, appealing to consumers seeking clean-label and functional foods.
Founders say the purpose of the format is to make pure honey more accessible and measurable for modern lifestyles. The company reports rising demand across e-commerce and quick-commerce platforms, reflecting a broader consumer shift towards convenience formats that reduce wastage and ensure a consistent consumption experience.
Industry observers note that portion-controlled formats are gaining momentum in urban markets where busy consumers prefer ready-to-use options. Organic Yellow’s flavoured portfolio aims to meet evolving taste preferences while preserving the authenticity of single-flower and multiflora honeys for customers focused on provenance.
Nutrition pilot links product to public health goals
Alongside its commercial expansion, Organic Yellow has launched Madhu Shakti Abhiyaan, a pilot nutrition programme in Saharanpur, Uttar Pradesh. The district-level initiative, conducted under the guidance of IAS officers Manish Bansal, Sumit Rajesh Mahajan and Vinod Meena, supplies specially formulated sticks combining honey with shatavari and ashoka bark extract.
The formulation draws on traditional Indian nutritional practices and is presented in the same convenient stick format to encourage regular use. The pilot focuses on awareness, accessibility and sustained nutrition support in communities where anaemia remains a significant public health concern among women. Early feedback from the trial has been encouraging and will inform the company’s plans for expansion.
Organic Yellow’s strategy reflects a growing trend of engineering and entrepreneurial professionals entering the food and wellness sector with an emphasis on transparency and long-term impact. The founders emphasise responsible sourcing, quality control and consumer trust as central pillars of the brand.
Market outlook and next steps
From a market perspective, honey consumption in India is diversifying beyond traditional household use. Consumers are increasingly seeking natural sweeteners, convenience and variety. Organic Yellow plans to broaden its distribution network, strengthen its digital footprint and explore further wellness-oriented innovations. The company is also assessing how to scale Madhu Shakti Abhiyaan beyond the pilot phase in Uttar Pradesh.
With its focus on pure honey, an 8g controlled serving format and purpose-driven initiatives, Organic Yellow aims to position itself at the intersection of nutrition, convenience and responsible entrepreneurship within India’s expanding natural foods sector.
For more information visit www.organicyellow.in.
Key Takeaways:
- Organic Yellow launches 8g portion-controlled flavoured honey sticks to broaden consumer access and reduce sugar consumption.
- Product range includes eight flavours and pure honey jars, supported by growing traction on e-commerce and quick-commerce channels.
- honey sticks India pilot Madhu Shakti Abhiyaan supplies Honey + Shatavari + Ashoka extract sticks to combat anaemia among women in Saharanpur.
- Founders plan wider distribution, stronger digital presence and potential scale-up of the nutrition initiative.
