News
India Issues Digital Platforms Advisory to Strengthen Content Oversight
Key Takeaways: Government issues a fresh India digital platforms advisory requiring proactive moderation of obscene and illegal material.Intermediaries must remove...
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Indian E‑commerce Growth Accelerates as Prepaid Orders Reach 41%
Key Takeaways: Indian e-commerce growth recorded a 13.5% rise in order volumes and a 21% increase in average order value.Prepaid...
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DG report due mid-2026 as agencies face prolonged CCI media cartel probe
Key Takeaways: DG report in the CCI media cartel probe is expected by mid-2026, extending scrutiny of major advertising agencies.The...
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IndiGo raises pilot allowances to restore stability after mass cancellations
Key Takeaways: IndiGo has increased layover and deadheading pay to improve pilot morale following widespread flight cancellations.The moves come as...
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Ather Brings Rizta into Dasara Celebrations with Hyperlocal Creator Campaign
Key Takeaways: The Ather Rizta Dasara campaign used Karnataka-specific rituals and regional creators to embed the family scooter into festive...
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Indian OTT industry shifts strategy as growth slows in 2025
Key Takeaways: The Indian OTT industry reached 601 million viewers in 2025 but growth decelerated to under 10% year‑on‑year.Platforms prioritised...
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Localisation Fuels QSR Marketing Growth in India 2025
Key Takeaways: QSR marketing India 2025 saw a shift from mass campaigns to hyper-local, culture-led communication.Menu innovation and regional launches...
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India Level II Plus Hospital honoured in Goma for bravery and service
Key Takeaways: The India Level II Plus Hospital received the SRSG Unit Appreciation for professionalism and resilience in Goma.Unit sustained...
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YouTube 2025 updates boost creator monetisation and features
Key Takeaways: Alphabet reports record revenues as YouTube advertising and subscriptions grow, underpinning broader platform investment.YouTube 2025 updates introduce new...
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China Opposes Israel Recognition of Somaliland at UN Emergency Meeting
Key Takeaways: China opposes Israel recognition of Somaliland and urged respect for Somalia's territorial integrity.The UN Security Council held an...
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