Bevco launches public contest to name Malabar Distilleries brand

Bevco has opened a public contest to find a name and logo for a new Indian-made foreign liquor brand that will be produced by Malabar Distilleries, based in Menonpara in Palakkad. The state-run liquor retailer said it will award a cash prize of Rs 10,000 to each person whose suggestion is selected.

How the Bevco brand naming contest works

Participants are invited to submit both a proposed brand name and a suitable logo. Entries must be emailed to malabardistilleries@gmail.com by 7 January, the company’s managing director has announced. Selected entrants will receive Rs 10,000 each and will be recognised at the brand’s official launch ceremony.

The initiative seeks to engage the public in shaping the identity of a locally manufactured product. Bevco framed the exercise as an opportunity for creative input from consumers and designers, and as a way to build early momentum for the new brand ahead of its market debut.

What this means for local industry

While the announcement is modest in scale, it signals a marketing push for a product manufactured in Kerala. Public naming contests are a low-cost way to generate publicity, tap into community goodwill and identify distinctive brand concepts that resonate locally. Winning entries will not only earn prize money but also the recognition that comes with association to a commercial launch.

Entry details and selection process

Bevco’s managing director has asked those interested to submit original name and logo ideas to the specified email address before the deadline. The announcement did not specify detailed judging criteria or the number of winners beyond the indication that prize recipients will be honoured during the opening. Prospective entrants should ensure their submissions are original and free from third-party intellectual property claims.

The company’s brief suggests a preference for an Indian-made identity that can appeal to consumers while reflecting the product’s regional origins. Organisers may assess entries against memorability, market fit, visual clarity for packaging and compliance with advertising regulations.

Public response and next steps

Local reaction to the contest is likely to be pragmatic. For designers, branding professionals and enthusiasts, the chance to influence a commercial identity and to receive modest financial recognition may be attractive. For Bevco and Malabar Distilleries, the contest doubles as a marketing tool that draws attention to the forthcoming product and encourages early community engagement.

Winners will be announced at the brand’s inaugural ceremony, where prizes will be presented. Interested parties should submit their entries to malabardistilleries@gmail.com by 7 January to be considered.