Pernod Ricard India has retained its position as the country’s largest alcoholic beverage company by value after reporting consolidated total income of Rs 27,663.56 crore for the financial year 2024-25. The company’s performance kept it marginally ahead of Diageo India (United Spirits Ltd), which reported consolidated revenue from operations of Rs 27,276 crore and total income of Rs 27,612 crore in the same period.
Pernod Ricard India leads by value in FY25
The combined total income of the Indian units of the two global majors, Pernod Ricard and Diageo, reached a substantial Rs 55,275.6 crore in FY25, highlighting the dominance of premium spirits in the domestic market. Beer maker United Breweries Ltd, now part of Heineken, trailed the spirits majors with consolidated income of Rs 19,444.44 crore for the year.
Pernod Ricard India’s reported profit for FY25 was Rs 1,734.59 crore, an increase of 8 per cent from Rs 1,605.99 crore a year earlier. Total expenses rose by 2.23 per cent to Rs 25,321.33 crore, while advertising and promotional spending edged up to Rs 864.16 crore from Rs 845.15 crore in FY24. Total tax expense rose 7.85 per cent to Rs 607.65 crore.
Domestic sales remained the primary revenue driver, contributing Rs 27,099.38 crore, while exports accounted for Rs 274.86 crore. The company’s portfolio includes international and domestic premium brands such as Absolut, Chivas Regal and Glenlivet, alongside the Seagram profile brands including Blenders Pride and 100 Pipers. Pernod Ricard India also launched the new brand Xclamat!on and last year divested its Imperial Blue portfolio to home-grown player Tilaknagar Industries.
Chief executive Jean Touboul said the company aims for double-digit growth in India, driven by premiumisation, innovation and participation in higher-value categories. That strategy aligns with broader market trends as Indian consumers shift to premium offerings, supporting revenue growth for global and domestic spirit makers alike.
Market observers note that while the gap between Pernod Ricard India and Diageo India is narrow, both companies benefit from scale and strong brand portfolios. Pernod Ricard India’s modest increase in advertising spend and steady profit growth indicate a measured approach to balancing investment and margin preservation as the company pursues higher-value segments.
The performance of the major alcohol producers reflects healthy consumer demand and a preference for premium products. For Pernod Ricard India, maintaining leadership will hinge on continued innovation, premium brand development and effective route-to-market execution across India’s diverse regional markets.
Looking ahead, the company’s ambition for double-digit growth will be watched closely by investors and competitors. With domestic sales accounting for the overwhelming share of income, expanding premium segments and export prospects remain areas for potential upside as the industry evolves.
Key Takeaways:
- Pernod Ricard India recorded total income of Rs 27,663.56 crore in FY25, retaining its position as the largest alcoholic beverage maker by value.
- The combined total income of Pernod Ricard India and Diageo India exceeded Rs 55,275.6 crore, underscoring strong sector demand.
- Pernod Ricard India posted a profit of Rs 1,734.59 crore, with domestic sales accounting for the bulk of revenue and modest export income.
