Shopping Santa Úrsula in central Ribeirão Preto will offer free parking during lunchtime on weekdays in a move designed to attract more visitors and support local trade. The measure begins on 5 January 2026 and will be available Monday to Friday between 12:00 and 14:00. Motorists must register their vehicle plate in the Multi app to qualify for the benefit.
The free parking at midday is temporary but strategic. Management says the initiative will increase convenience for workers, shoppers and diners who visit the centre for a quick meal or errands. The campaign is also intended to strengthen the attractiveness of the city centre as a whole by encouraging people to spend time and money locally.
Ribeirão Preto free parking during lunchtime
“The objective of this campaign is to make Ribeirão Preto’s central district even more attractive, delivering savings and convenience to the varied publics of the shopping centre and its surroundings,” said Cleiton Marinsech, general manager at Shopping Santa Úrsula. He highlighted the centre’s mix of food and leisure options, citing Outback, Bar Maltesa, Yex! Boliche and the forthcoming Bar do Nelson as draws for visitors.
According to the management team, the lunchtime parking waiver is designed to complement the shopping centre’s existing policy of free parking on Sundays. By offering both midday weekday and Sunday free parking, the centre aims to broaden access and promote repeat visits from nearby workers and residents.
Shopping Santa Úrsula has been operating for 26 years and remains the only shopping centre located in Ribeirão Preto’s central area. It hosts more than 100 stores and roughly 30 dining establishments, alongside leisure attractions such as a bowling alley, indoor karting and an escape room. These facilities make it a regional hub for shoppers and leisure-seekers.
Practical details are straightforward. Visitors who wish to use the free lunchtime parking must register their vehicle plate via the Multi app prior to parking. The centre will validate the registration during the specified hours. Management has described the rollout as temporary, allowing them to assess the initiative’s impact on footfall and local trade.
Local workers and shoppers are likely to welcome the measure. Free parking during peak lunchtime hours removes a small but meaningful barrier to visiting the centre for meals or short retail trips. For businesses within the centre, the policy could increase lunchtime turnover and encourage longer visits that include shopping or leisure activities.
While the campaign is temporary, it signals a targeted effort by a private operator to stimulate activity in the city centre. If successful, the approach could be extended or adapted, depending on visitor response and commercial outcomes. For now, the midday parking waiver adds another incentive for residents and visitors to choose Shopping Santa Úrsula when planning lunch or a short break in Ribeirão Preto’s central district.
Key Takeaways:
- Shopping Santa Úrsula will offer Ribeirão Preto free parking Monday–Friday from 12:00 to 14:00 starting 5 January 2026 with vehicle plate registration via the Multi app.
- The temporary measure aims to increase convenience for visitors and boost footfall in the city centre, complementing existing Sunday free parking.
- The shopping centre, celebrating 26 years, hosts over 100 stores and about 30 dining options, including Outback and Bar Maltesa, plus leisure attractions.
