TECNO has extended its presence at the Africa Cup of Nations 2025 beyond the stadiums, opening immersive pop-up stores and fan zones in Rabat and Casablanca that put TECNO AI directly into the hands of football supporters and the public.
TECNO AFCON fan experience brings AI to public spaces
The brand activated four experiential venues across Morocco—two AI pop-up stores located close to Mohammed V Stadium in Casablanca and Prince Moulay Abdellah Stadium in Rabat, and two open-access fan zones at Anfa Park and OLM Souissi. The rollout accompanied TECNO’s “Power Your Moment” campaign and aimed to translate AI features into everyday benefits for photography, gaming, productivity and entertainment.
The pop-up stores were designed as immersive, consumer-first environments rather than traditional retail outlets. Visitors encountered a reception area with complimentary gifts and guided demonstrations, an AI Experience Area with large-format screens and interactive stations, and a Product Experience Area where the latest TECNO handsets and connected devices could be tested under the supervision of on-site brand representatives.
Hands-on experiences included creative workshops, content-creation demos and a customisation station that allowed attendees to personalise phones with tournament-themed stickers. A fashion-inspired jersey swap encouraged fans to show team allegiance, while the Champions Road installation invited predictions and photo sharing through a magnetic team marker display.
Fan zones offered a different tone: relaxed, freely accessible community spaces operating across match days without registration or purchase requirements. These areas provided casual product discovery, free photo printing and simple interactive challenges designed to encourage participation and social sharing.
Skill-based football activities ran across both the pop-up stores and fan zones, with juggling and heading challenges creating lively moments of crowd interaction. Giveaways were tied to social media actions and classification-style photo activities encouraged visitors to capture and share moments online, broadening the activation’s reach beyond physical attendees.
TECNO scheduled performances and live demonstrations to complement the technology showcase. A programme of entertainment featuring juggling acts and African song and dance appeared on 21 December and was planned to return on 18 January, keeping momentum through key dates of the tournament.
CSR and community engagement were prominent elements of the activation. A Culture Wall presented TECNO’s long-term initiatives in youth development and grassroots football across Africa, while staff on site explained how the brand supports local programmes. The approach reinforced TECNO’s claim to be building enduring ties with communities rather than staging a one-off promotional push.
By maintaining a sustained presence across Morocco’s two biggest cities and operating throughout match days, TECNO created repeated opportunities for fans to discover and test TECNO AI in real-life settings. The programme connected technology, culture and sport to deliver an experience intended to feel intuitive, participatory and locally relevant.
Key Takeaways:
- TECNO deployed AI pop-up stores and fan zones in Rabat and Casablanca to showcase TECNO AI to football fans.
- The TECNO AFCON fan experience included hands-on demonstrations, product trials, customization and community-focused programming.
- Open-access fan zones and pop-up stores combined entertainment, skill challenges and CSR highlights to sustain engagement across match days.
